I want to start this article by asking one really fascinating question:
What is attractiveness?
Why do women find some men irresistible…
And others…not so much?
Well, in many cases, attractiveness is an evolution thing. No joke.
In the words of researcher Nigel Barber, published here in Ethology and Sociobiology, Nigel says:
Women compete with each other for high quality husbands by advertising reproductive value in terms of the distribution of fat reserves and by exaggerating morphological indicators of youthfulness such as a small nose and small feet and pale, hairless skin. Men’s physical appearance tends to communicate social dominance, which has the combined effects of intimidating reproductive rivals and attracting mates.
And here’s more. In an article from Psychology Today, Vinita Mehta, Ph.D., Ed.M. says this:
Studies have revealed a not so obvious factor that explains why some women find themselves irresistibly drawn to masculine men. Quite simply, it’s because they’re healthier. And from an evolutionary perspective, good health has great value in the mating market because it increases the probability of reproductive success. Previous research shows that masculine features are associated with markers of healthfulness, including upper body strength, less oxidative stress, and fewer bouts of illness. In addition, elevated testosterone levels are linked to a powerful immune system response.
See, we humans EVOLVED to be more attracted to certain qualities that indicate 1 of 2 things:
- Better chance of survival, and
- Better chance of successful reproduction.
Attractiveness Trait #1: Better Chance of Survival
First let’s look at survival.
Why do you think woman are generally attracted to big, strong men with lots of muscle?
Well, this should be pretty obvious.
Because throughout history, big strong men were more likely to be able to survive in the wilderness and protect their family than tiny, weak men.
So over time, the women who were attracted to big strong men were more likely to survive…because their hubby could fend off that sabretooth tiger…
While the women who were attracted to skinny weak guys got eaten (along with their skinny emo boyfriends).
And this applies not just to physical strength, but also to social power and dominance. In a group of cavemen, it was the alpha male who was going to get to eat first, giving him the best access to food and other important resources.
And for another example, take a look at your skin. Clear, healthy, glowing skin is considered attractive across every culture in the world, why? Because because having good skin is a reliable sign that you’re in good overall health and you don’t have any boils or plagues. Having great skin versus having pimply, bad skin makes a HUGE difference in your attractiveness.
Makes sense, right?
Attractive Trait #2: Successful Reproduction
Now let’s look at the second item on this list, successful reproduction.
Why do you think men are generally attracted to women with big breasts?
Well, this one’s probably pretty obvious too. A woman with large breasts has more milk to feed babies. More food for your baby means a better chance that baby will survive to pass on mommy’s big-boob genes.
Now, let’s try another one. And this one involves a fun little game. I’m going to show you 3 women’s figures, and you decide which one is the most attractive. Here’s the catch: I’m going to block out everything except their waist and their hips. Ready?
Ok, here you go…
Now for most guys this is pretty easy. The woman in the middle is clearly the hottest…but why? And how can you tell that without seeing her face, her legs, her breasts, or any of that?
The reason is because this woman in the middle has the best hip-to-waist ratio. Hip to waist ratio refers to the circumference of the hips compared to the waist.
Take a look at the woman on the left. She has big hips, but her waist is so large that it’s actually wider than her hips. It makes her hips look small. Now look at the woman on the right. She has a slim waist, but no hips. She almost looks like she could be a kid–but she’s not.
The woman on the middle, however, has a slim waist with nice curvy hips. Most men find that really sexy, and the reason is because having big “child-bearing” hips means that a woman is more likely to survive pregnancy (which was a big deal back before we had hospitals and health care).
Plus, a high hip-to-waist ratio also indicates a high estrogen-to-testosterone ratio, which is a sign of good reproductive function.
So, the point of all this is just to drive home the point that usually, attractiveness is not random. We find certain physical traits attractive for a *reason.* And for the most part, the things that we humans find attractive are the same things that would help us survive and reproduce…as a caveman. Because that’s how our bodies evolved.
Now…you probably noticed that I said “usually” attractiveness is not random. Does that mean that sometimes, attractiveness IS random?
When Attractiveness Is Random
Take the peacock as an example. Male peacocks have this giant plumage that they display to female peacocks. Huge, beautiful, colorful tail feathers. The female peacocks judge the male peacocks on their feathers. The biggest, brightest feathers get you laid, if you’re a male peacock.
Now, do a peacock’s feathers help him survive or reproduce? No. As a matter of fact, a peacock’s tail is heavy, it’s awkward, and it’s the opposite of camouflage. The bright & colorful feathers actually stand out in the wild, making it easier for predators to spot, catch, and kill the peacock.
So how did this situation develop?
Some researchers think it’s a sign of strength. In other words, in order for a male peacock to survive in the wild with a huge disadvantage of a tail stuck to his butt, he’s got to be pretty tough.
But not everyone agrees with that opinion. Some researchers think the peacock’s tail feathers being used as a reproductive sign are just a weird quirk–basically, random chance that perpetuated itself through evolution.
Similarly, we humans have some attractive traits that don’t make a lot of sense when you think about it in terms of evolution.
For instance, take hair. Long hair is often considered attractive, especially for women. But hair has no real survival value. Sure it keeps you a little warm, but the idea that you lose most of your heat through your head is not true. Not to mention, long hair can get tangled up, predators can grab it, it can snag on trees and branches, and it can house fleas and parasites. When you put it that way, hair starts to sound like an evolutionary DISadvantage…but we still seem to find hair attractive.
At least…most of the time.
When Attractiveness Varies By Culture
On top of that, there are a lot of things that vary by culture. For instance, in the middle ages, Europeans were attracted to pale skin. Most poor people in those days had a tan because they worked out in the fields all day; so to them, having pale, fair skin was a sign of wealth. Today, in our modern culture where most people work indoors, the opposite is true–most of us are attracted to people with a tan.
For a sign of how attractiveness varies by culture, look no further than the 80s.
To Recap: What Is Attractiveness (Really)?
Attractiveness comes from evolution–as indicators of survival and reproduction, culture, and random chance.
And generally speaking, women are attracted to traits that:
- Show strength and dominance
- Indicate good health
- Fit in with our cultural ideas of beauty
OK, that’s the end of the sciencey stuff. From here on out, we’re going to talk about all the practical things you can do to make yourself better embody these 3 traits, to make yourself a more attractive, better-looking guy to women.
Most of these things are relatively quick, easy to do, and inexpensive. All you really need is the knowledge of what to do, and how to do it.
Get The Entire Course: How to Become A Better-Looking Guy
(The coupon code should already be applied, but if it’s not, just enter coupon code YOUTUBE.)
And stay tuned for Part 2 in the next blog post…